Creating High Conversion Website Buttons

In the endless search for pushing the conversion of sales letters and opt-in pages higher and higher, I’ve come across a couple of secrets in my time that have almost invariably made a positive difference in conversion. One of those involves the way that your call to action button is styled. Not to downplay the importance of testing the text itself (Do your customers want to “Buy Now” or “Get It Today!” ?), the way a button is styled can make a huge difference.

I’ve found consistently better conversions with a rather large green square that turns red on mouse over. It isn’t that pretty, but who really cares about pretty in the race to make a bit of cash? I noticed quite a few of the “big name gurus” using buttons like this and figured that they were doing their homework and testing, so I gave it a shot and – lo and behold – it works.

So, in the interest of making sure everyone has a good shot at increasing their sales a bit, I’ve put together a web form that lets you create your own buttons for testing really quickly. Here it is. Enjoy!