In the endless search for pushing the conversion of sales letters and opt-in pages higher and higher, I’ve come across a couple of secrets in my time that have almost invariably made a positive difference in conversion. One of those involves the way that your call to action button is styled. Not to […]

With all the talk of USP, niche positioning, and your ‘features & benefits’, one thing that is often overlooked in the marketing cycle is what I am going to call your “Creation Myth”.  All societies have them.  Whether it is the Big Bang and evolution, or that a Christian God created the world in seven […]

Please Note: This was originally published May 1st, 2007. Due to the rate of change in internet marketing, not all information is still accurate (for example, Myspace is no longer the largest social network) however this will be left online as it is still a usable promotion method.

If you are in business today, it […]