As you probably know by now, I use Wordpress on a lot of different sites – I really think that it is a miraculous piece of software. Recently I’ve been approached by quite a lot of people in the home based business community who are doing Google Adwords advertising on their sites, and need […]

In the endless search for pushing the conversion of sales letters and opt-in pages higher and higher, I’ve come across a couple of secrets in my time that have almost invariably made a positive difference in conversion. One of those involves the way that your call to action button is styled. Not to […]