I’ve found consistently better conversions with a rather large green square that turns red on mouse over. It isn’t that pretty, but who really cares about pretty in the race to make a bit of cash? I noticed quite a few of the “big name gurus” using buttons like this and figured that they were doing their homework and testing, so I gave it a shot and – lo and behold – it works.

So, in the interest of making sure everyone has a good shot at increasing their sales a bit, I’ve put together a web form that lets you create your own buttons for testing really quickly. Here it is. Enjoy!